Role: UI/UX , Research, User design
A one day work shop in SVT in order to attract the young audience and Make a strategic plan for our foreign correspondents.
HELP 20-40 YEAR OLDS
GET FAST, RELEVANT AND INTERESTING
RESEARCH TO INSIGHTS
• 20-40 year olds are interested in the news, and
foreign news, and they are consuming them on their
• They are compiling their news from multiple news sources
• Keeping up with news, and international news in
particular, is a way for them to demonstrate
“knowledge” and “worldliness” in their social circles.
• highlight content rather than correspondents
• personalize news content
• deliver content in relevant formats
• capitalize on social value of news